It's been awhile since I've post anything on this blog, but...



As in previous years, the 2014 "48 Hour Re-Pack" Student Packaging Design Competition encourages creative problem-solving and "smart design" for packaging of everyday products. Design improvements can be applied to any package or a completely new concept in one of the categories. The final product is a video that best captures the features/benefits of your new packaging design.



We had to choose one of the following:

Bacon

Eggs

Maple Syrup

Coffee Creamers



The group that I was in chose to repakage Coffee Creamers. :) Wish us luck and enjoy! Hope you liked our idea!



http://48hrrepack.com/

Here is the final of everything that has been worked on throughout.

http://issuu.com/lyn.nasha/docs/themoonlanding

The greatest speech known to man is from Astronaut Neil Armstrong during the Moon landing of Apollo 11 on July 20th, 1969.

Based on a recorded live feed from the moon to the Nasa base is a four minute audio describing landing  on and surface of the Moon. The particular section I chose was the iconic saying of, "That's one small step for man, one giant leap for mankind." for my particular project.

Just like the other post that I've created, here is more process:

This is step four of the process:

Here is the rough video for step four of the process:

As the process went further, I've been getting more of a clear idea of what to look for on how to show my interpretation of the speech. I wanted to show the geographic shapes, modern like look mixed in with old video footage, as if you were there in person almost. My research for references and tutorials has begun from this point. 

Here is the process of step 5:

There have been more refinements from the last process. Much more cleaner and the movement of the compositions are actually flowing all together.  Here is another rough video from step 5.

What I learned during all this, is to be sure to give yourself more time to create, but whatever idea you come up with big or small. Nothing is impossible. I thought I wasn't able to create an old timing film like video with a mixture of modern/geometric look, but from the looks of it so far. I've learned a lot. Especially from tutorials, which is another thing to mention. If you can't figure out something, do some research and look at references to help you achieve your goal. I'm glad that I did this project because I realized that I really enjoy motion graphics and would like to learn more.

lynnasha

North By Northwest / Psycho / Ocean’s Eleven

Q: How does Saul Bass work with type, image/graphics and music in these three title openings to set the tone for the coming film? 

A: The way that Saul Bass works with type is through a lot of swipe and disassembling of the letters. The music that are chosen for these works sound much alike, except for psycho. That music title is too intense, setting the scene for a horror film and the mood. Became one of the best memorable movie score, because of the screeching of the violins. As for Ocean's 11, it may sound similar to North by Northwest, but I've noticed is that are multiple music sequences and not very consistent. Took awhile to feel the mood of a casino that it's based on.  

Q: Are they reflecting the coming content of the film expressively and kinetically?

A: I believe that psycho expressed the film exactly, especially kinetically, with the bars and the slicing in the names. From what I got from it, was that it was reflecting the murder scenes in the movie. As for North by Northwest title sequence mainly followed grid lines of the building and towards the end followed the flow of traffic, which was interesting, but I don't think it was very expressive compared to psycho. Though kinetically, it was appealing. For Ocean's 11, like North by Northwest, it wasn't as expressive as I thought it would be, but at that time, I'm sure it was highly expressive, by the swiping of letters. Kinetically, it was highly impressive by following the grid lines and towards the end it was forming a diagonal form that still fit with the theme. 
  

Q: How do they play off of one another?

A: comparing all three, they play off of each other when it comes to form and going with shape of things, such as the grid lines and or guide lines and the text coming from either side of the frame, top, bottom, and side to side. Another is the time frame for each, for they were about a minute or two long, which is usual during that time, but comparing it to day, it's a bit too long of an intro, yet now it's not becoming a bit too much of a deal. 

Q: What is the mood you feel watching them? 

A: The mood for North by Northwest was indifferent from what I felt earlier, which was neutral. As for Psycho, I felt uncomfortable from the screeching of the violins and intrigued by the kinetic because I was curious of how they were able to make such sequence in the 1960s. For Ocean's 11, I felt the humor that is betrayed behind the concept of form. 

Q: How are they similar and different?

A:  Like I mentioned earlier, when it comes to kinetic, it's through a lot of swipe and disassembling of the letters. When it comes to the differences, each carry a certain amount of weight. North by Northwest carried the grid lines that were at an angle, Psycho carried vertical and horizontal lines that were 90 degrees or 180 degrees., Ocean's 11 carried curved shapes that fitted the text in groups. 

I Shot Andy Warhol / Safe / American Psycho

Q: How does Marlene McCarty work with type, image/graphics and music in these three title openings to set the tone for the coming film?

A:  In Marlene McCarty's work with type, graphics, and music are all tied together is some way, creating an excellent tone for the film.  

Q: Are they reflecting the coming content of the film expressively and kinetically?

A: When it comes to the I Shot Andy Warhol, the title sequence was unexpected in expressiveness. Kinetically it all started when the title settled then spring forward like a glitch, it actually startled me, as well as the music. As for Safe, there wasn't much of expressiveness and kinetic, but the there is small amount of it that makes it unique. The weight of the text of think and thin is well played to express the names/creators and for the small kinetic was that it followed the rhythm of the vehicle bouncing, creating a sense of motion. As for American Psycho was amazing in terms of expressiveness through the tracking of words and the single line. Kinetically it tied in with the music and would fade in and fade out naturally, reflecting the film in a creative way. 

Q: How do they play off of one another? 

A: They play off of each other through use of leading, tracking, and color of text. 

Q: What is the mood you feel watching them?

A: The mood I felt with I Shot Andy Warhol was neutral until it jumped to the screen and then I felt startled. Defiantly unexpected which ties in with the film as I continued to watch the film of the beginning. With Safe, I felt sleepy and somewhat confused because there wasn't much going on at all other than the driving scene in the title. As for American Psycho, I felt calmed and collected through it's form and music.   

Q: How are they similar and different?

A:  They are all similar with a sense of color. There is only one selective color of red!, like quentin tarantino's films. That I found interesting. As for the differences, they are all different. The use of scale, weight, tracking, fonts, leading, and form. In I Shot Andy Warhol, the leading were close together. In Safe, the text had different weight in names, like first name was thin and small and the last name was thick and large. The American Psycho had lots of tracking and same amount of thinness.  

Here are my inspirations: 

Film: Stranger Than Fiction
Production Studio: MK12

This appeals to me because they expressing the film kinetically through the use of the character's Obsessive Compulsive Disorder. Creating a sense of background information of the character that would later be changed through out the film. They are tying in the use of creativeness of text, grid, lines, etc., through the tracking of motion that the character creates. It was amazing to see the break down of what an individual does on a daily bases and makes me wonder what I do without actually thinking about it, like the habits of both good or bad. 

IAAH (I Am Always Hungry)  represent their work with over layers of words in different colors and transparency.  This reflects the playful of words and how it interacts.  This attracted me because of the word Play is hidden within the concept.  I find this kinetic because of the colors and the hierarchy of words. 

We are starting a new project in Typography based on motion graphics or what many would call, "Kinetic Typography." Here are the basic information of the speech that I have chosen from the list of other great speeches. 

Who is speaking? Neil Armstrong
Why was/is the speech important to society? Apollo 11 was the spaceflight that landed the first humans, Americans Neil Armstrong and Buzz Aldrin, on the Moon on July 20, 1969
Why do you feel it is important or interesting? I find this interesting because since I was a kid, I always wanted to be an astronut after learning about Neil Armstrong and landing on the moon. Plus it's interesting to see many points of view of this because some say that it was a hoax and some don't. That in itself is highly interesting. 
What is the emotion, mood, tone, personality, feeling of the speech? The emotion of this speech is shocking, serenity, and relief. The mood was complacent, enthralled, grateful, and hopeful. The personality was adventurous, ambitious, dynamic, exuberant, resourceful, and pioneering. The feeling of the speech itself is liberating, free, and inquisitive. 
What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses? In the beginning has some intonation, but there are emphasis on the "man." It gets louder when it switches from describing the surface of the moon to the famously known quote. I don't hear much stresses in the speech nor soft spots in the speech. There are many pauses in the speech: 

“and we’re getting a picture on the tv.”

"I'm uh at the foot of the ladder. (short pause). The LM footpads are only (pause) uh uh depressed in the surface about uh (short pause) 1 or 2 inches, (short pause) although the surface appears to be uh (pause) very, very fine grained, as you get close to it. It's almost like a powder. (pause) ground mass is very fine. (Pause)” 

“Okay. I'm going to step off the LM now. (Long Pause)” 

"That's one small step for man (long pause); one giant leap for mankind."

What do you FEEL should be loud or soft, long pause or rushed? I feel that that is should be loud around the main quote of the speech, "That's One Small Step for Man, One Giant Leap for Mankind." and maybe even around when Armstrong says, "I'm at the foot of the ladder.", "It's almost like a powder." , and "I'm going to step off the LM now." When it comes to long pauses, I believe adding a longer pause between stepping off the ladder and saying the famous line. Repeat some audio on the descriptions to add affect. I think I may have an idea for that. 
Is there a call to action? When listening to it what are key/emphasized words? I don't know if there is a call to action, if so then...I guess I don't know what that truly means in terms of this speech. The emphasis I believe are when he is describing and the key are of course the famous line from Armstrong. 
How does it make you feel? Makes me feel alive and happy. I don't know how to describe it, but all I know is that I feel a passion, ambition, and desire to achieve something great with this because I love outer space stuff, though I may not show it, but it's something that I really enjoy. 
How do imagine that the audience felt? I can't imagine how the audience felt during that time, but from what I learned they were probably shocked and overwhelmed that such an event has occurred in their life time compared to their parents, grandparents and great grandparents during that time. Thinking that it was impossible to achieve. Well, this has proved that nothing is impossible. 
Could there be another interpretation of the speech? maybe.
Write/find a short bio, of the person giving the speech.

An American astronaut to be the first person to walk on the Moon. Before this event, Armstrong was an officer in the U.S. Navy and served in the Korean War. Later he earned his bachelor's degree atPurdue University and  become a test pilot, logging over 900 flights. Then went to University of Southern California and completed his graduate studies. He then joined the NASA Astronaut Corps in 1962. He flew into space in 1966 becoming NASA's first human to fly in outer space. The second flight and the last was on Apollo 11, the Moon landing, on July 20, 1969 and on this mission he was the commander for the spacecraft. After that successful mission they were able to make their way back to Earth and Armstrong was awarded by President Richard Nixon of the Presidential Medal and later Congressional Space Medal of Honor by President Jimmy Carter. On August 25, 2012 he died at the age of 82 from complications of a surgery. 

"A footprint left by one of the astronauts of the Apollo 11 mission showed in the soft, powder surface of the moon"

Starting a new project in my one of my classes and it's based around Kinetic Typography. So I found some inspirations that will hopefully influence others. So far these are my favorites.

http://vimeo.com/thibaultdefournas/karloff

http://vimeo.com/jacobgilbreath/conan

http://vimeo.com/sebastianbap/makeitbetter

http://vimeo.com/user1825144/alquimia

http://vimeo.com/adrianmoran/fightclubkt

http://vimeo.com/40263909

http://vimeo.com/24302498

PS: I wish Blogger had an option to embed videos from vimeo or any other source of media...Not in less I'm not seeing it. Until then,       E N J O Y